The Small Business Startup Toolkit
The Package
Starting a business, or launching a new product line? This small business start up toolkit is a complete small business branding solution. If you’re looking for successful marketing strategies for small business, this is the most complete, most cost-effective tool for everything from your logo to a commercial website that you’ll find.
We work with you to understand your company and your target audience in order to best design a complete marketing package for your small business start up, which includes logo, website, stationery package, copywriting, and more! Our award-winning team will not only get your messaging right, but your print and web materials will be beautifully designed and help you reach your company’s goals! This marketing package includes:
- Logo Design
- Website Design and Implementation
- Discovery
- Marketing Messaging and Advice
- Copywriting
- Email - Your Own Company Email Addresses!
- Blog setup
- Facebook and Twitter setup
- E-Commerce Services - Setup Basic E-Commerece if Needed
- Collateral design
- Printing: 1000/each of letterhead, business cards and envelopes
- Standards Manual - Create a Book and CD of Your Logo and More!!
There is more! Find out how to get a free iPad!
Discovery: In-depth interview with you to research and discover the needs and nature of your business so that we can create marketing materials which support your goals and create success! Starting a small business begins with understanding your mission, your vision, and who you are.
Marketing Message: We craft or review your basic marketing message, assuring that our materials have a clear focus from the start. Assure your startup idea and branding is succesful by first being clear in your marketing message.
Naming Services: Research one company or product name of your choice. Provide data on any related trademarks. If needed, we will develop 5-10 name ideas via our proprietary naming procedure.
Domain Services: Research and suggest up to 10 domain names. Purchase 1 domain name of your choice on your behalf (for one year), or work with your current registrar to move/repoint domain as needed for new website.
Copywriting: Our expert copywriters draft the basic text for your selected package within the time noted. You can make changes, or request additional writing time (at additional cost). For websites, our writing is designed to result in better search engine rankings. logo review: A written, impartial analysis of your current logo, should you have one, informs you of its pros and cons.
Logo Design: Our in-house design team spends up to 10 hours crafting an iconic image which will represent your company for years to come. This is the most important part of your start-up marketing toolkit! We create or revise logo based upon the analysis, the discovery, and the messaging, with 3-5 initial concepts and 2 rounds of minor revisions included. We finalize the logo and supply vector (.eps) and bitmap (.jpg) final files, as color, black and white, and true 2-color.
Collateral design: We put your beautiful logo into application with designs for letterhead, envelopes, and business cards.
Letterhead: Print and deliver 1000 full-color letterhead (one-side) on our house white paper.
Collateral design: We put your beautiful logo into application with designs for letterhead, envelopes, and business cards. Your small business marketing is starting to come together!
Envelopes: Print and deliver 1000 full-color #10 envelopes (one-side) on house paper.
Business cards: Print and deliver 1000 (or 500 of 2 names) business cards, full-color both-sides, with lamination options.
Business-class website (simple): We design an incredibe website for your new business. This full-featured website normally consumes an entire 2-page bid in itself! Included is a fully custom design, custom front page and interior page, and custom wireframe – all from a custom site map we create; up to 3 designs (additional at $250/each), 2 rounds of design revisions, up to 3 rounds of site revisions (add’l at $90/round.), font selections, an incredible content management system (CMS) which allows you to easily change the site yourself; a free iPhone app to see stats and add blog entries; layout of up to 10 pages of the site with 1-2 pix per page (add’l pages at $40/each, tables and custom html billed hourly); up to one hour of research for stock photography; a blog module; the setup of 1 photo gallery and 1 links page; a custom favicon and RSS feed. Site is html and search-engine friendly, additional SEO services are available. Flash and/or ecommerce features are not included unless otherwise specified. Up to 2 hours of training time included, as well as a 1-year warranty for technical problems.
Flash intro: Some options include Adobe Flash-made animated introduction or site element created, not to exceed 5 slides or 30 seconds of animation with simple moving elements. (We will create from scratch, or examine your idea up front and advise if it fits within “simple” criteria.) email services: We will spend up to 2 hours to setup your email addresses (up to 4) or move your current email services to your new domain names.
Ecommerce services: Using our provider-of-choice, we will setup and integrate a simple ecommerce platform into your website. (Additional monthly charges apply, direct from supplier.) If you have an existing platform, we will look at their offerings and – at our discretion – integrate them into your new website. (We prefer to discuss existing ecommerce platforms up front to avoid any complications.)
Facebook & Twitter setup: Setup basic Social Media (Facebook and Twitter) accounts using your new business branding and marketing messaging.
Reminder service: As time permits, we will send ongoing weekly emails reminding you of the normal marketing items that you most likely should be doing, including weekly, monthly, quarterly, and yearly reminders of items such as: update blog;Tweet and post to Facebook; check your inventory of your collateral; Google your name and look for certain things; check your website stats; update your website text; etc.
For samples or more information, contact us at 1.866.365.1800 for great designs.
