28 Page? Why not 32?

We promise, we’ll answer that question in just a moment. But first, a quick walk down memory road:

Since 1995, the founders of The 28 Page Agency have been specialists in document design. So busy did we become with calendars, in fact, that 5 years ago we spun-off a separate company specific to that niche: The Calendar Factory. With success in calendars (essentially just a 28-page document) and requests for additional product lines, The Calendar Factory has grown into The 28 Page Agency — offering a focused group of products (most somewhere around 28 pages in length), incorporating beautiful design, affordable one-stop pricing, and excellent service.all that matters.

There are plenty of design firms out there, and plenty of good ones. Our unique value comes from six characteristics that form the foundation of our business:

Keeping the End in Mind

Great design is not about creating beauty. A great design (commercial design, at least) is one that meets the visual communication goals of our client. So when we’re evaluating a design, it’s fairly straightforward to know if it works or if it doesn’t: test how well it communicates, and what message it sends. So before beginning any significant design project we strive to understand the needs of the publication and the publisher. Only then can we deliver a successful design.

We’re committed to delivering the results, not just promises, not just designs. And so keeping the end in mind is (and will remain) our primary value.

Service

Delivering the best results is great. But delivering those results to you in a simple, painless, and fun manner is much better. Count on excellent service from The 28 Page Agency.

Product Focused

Design and print-production have traditionally been service business. And no matter what we do, we’ll still be a service business. But we also feel that we can simplify, reduce prices, and offer better knowledge by limiting the amount of services we offer, and treating the remaining services as if they were “products.”

In choosing to “productize” what we do, for each of the “products” we can have price lists, specialized work-flows, limited overhead, and expert knowledge … and essentially offer you a much better result, often at a lower price.

Our “product base” is currently limited to calendars, magazine design, magazine ad design, and book design. We may add other “products” later, but not until we’ve mastered these.

Process

In a design agency, traditional ad firm, printshop, or work-at-home design studio, it’s difficult to have a specific process for each project. Why? Because often they’ll go from placing a television campaign, to laying out a magazine ad, to sourcing radio time. This isn’t efficient.

In our calendar business, we realized we needed systems in place to make sure that we didn’t print a calendar with the wrong dates, and to avoid a world of other potential pitfalls. So we have developed checklists and technological automation in order to streamline the process.

This delivers more accurate designs, at a lower cost.

Planned for Production

Over the years, we’ve heard untold stories of the poor client who got an amazing design … that couldn’t be printed (or couldn’t be printed cost-effectively). This, of course, is the mark of an inexperienced design firm. 

Before creating a design, we make sure that we truly understand the production specifications. This helps avoid late or over-budget publications, and is yet another reason that we’re different.

Size Matters

We’re not a huge design firm, nor are we a global ad firm, nor are we a works-alone designer, nor do we want to be any of those things. (Not that they’re bad, but that’s just not our niche.) We’re a small design firm; large enough to be professional, be available, and get the job done; and small enough that you can always talk with the art director. Size does matter.

If you value these values, call The 28 Page Agency today toll-free at 1.866.365.1800 for a no-obligation, no-pressure consultation.